After earning a degree in professional writing from York College of Pennsylvania, and working as a student editor for The Spartan Newspaper and The York Review, Soala began his professional career as a technical writer for an international engineering company. He quickly realized the important connection between word choice, sentence structure, and successful digital marketing. He even started to study the subject in his spare time, applying its key principles to his personal blog.

As an SEO content specialist, Soala will dig even deeper into the worlds of data, online visibility, and analytics. In his spare time, he will continue his other passions: playing musical instruments and finding obscure music on Spotify.