Sustainable digital marketing integrates eco-friendly and ethical practices into online strategies, minimizing environmental impact while promoting social responsibility. A quick author’s note: the fact that this post about sustainability is perhaps my longest, chewiest blog to date isn’t lost on me. But this topic is honestly just too good for
As we roll into 2025, the digital marketing scene is gearing up for some exciting changes that businesses need to keep an eye on. With trends like artificial intelligence (AI), mobile-first strategies, and voice search leading the charge, the way consumers connect with brands online is evolving fast. It’s important
This content is up-to-date and accurate as of August 2024. However, the generative search landscape is evolving quickly. If you notice any outdated information, please feel free to contact us and let us know! Let’s face it, friends, generative search is transforming how we interact with search engines. This new (and super
How To Check Google Search Results for Different Locations Updated August 2024 Do you need to test local search results remotely? Would you like to monitor and compare your Google search results from multiple places? If you are doing Local SEO, it is critical to have the ability to monitor
In the ever-evolving world of SEO and marketing, it’s essential to stay updated with the latest trends. As we venture into 2024, we’ve rounded up 10 significant shifts set to influence the industry. Watching these can help position your business for success. Stay informed and ahead of the curve with
The architecture of your website plays a key role in how Google and other search engines index your site’s content. Two common methods used to structure a website for SEO are subdomains and subdirectories. In this post, we’ll take a look at what subdomains and subdirectories are, as well as
This post was collaboratively researched and written by Ben Swofford and Dan Bowden. Updated: July 3rd, 2023 The simple answer is yes, SEO is a good career. SEO professionals can make good money, achieve a comfortable work/life balance, find a position in the industry that suits their natural skill set, and challenge
Sign Up For Our Beta Trial This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. One of my favorite parts of running an SEO and Analytics agency
In this post, you will learn: Benefits of Google Star ratings How to install star ratings schema code How to collect reviews Troubleshooting How to improve star ratings Note: Originally published in 2017, this post has been updated regularly with additional information, most recently in June 2022. Adding star ratings
Updated: Apr 24, 2015 Universal Event Tracking This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to
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