Sustainable digital marketing integrates eco-friendly and ethical practices into online strategies, minimizing environmental impact while promoting social responsibility. A quick author’s note: the fact that this post about sustainability is perhaps my longest, chewiest blog to date isn’t lost on me. But this topic is honestly just too good for
This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Many advertisers struggle to measure the performance of their Ad campaigns in Google AdWords or Bing. Google AdWords is
This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Measuring how effective your Branded and Non-Branded keywords are performing is important in optimizing any paid search campaign. Many
Updated: Apr 24, 2015 Universal Event Tracking This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to
Updated: May 01, 2019 If you ever wondered what it’s like to be a PPC Specialist, good news for you, you’re about to find out. Now I’m not speaking for everyone who’s in paid search, but I’m sure many can relate to my story. It’s a normal Monday and I’m
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