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Resources

Leveraging Social Media to Boost Your SEO Performance

While links posted to social media do not directly impact a website’s Google search ranks, there are ways proper social media use can indirectly help SEO rankings. This relationship between social media and search engine optimization is nuanced but significant. Consistent and useful content posted to social media platforms is

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Resources

Reddit Marketing Strategies for Businesses

In today’s digital landscape, businesses are constantly seeking new ways to connect with their target audience. Enter Reddit marketing – a powerful yet often overlooked strategy that can significantly boost your online presence and engagement. But why should you care about Reddit marketing, and how can it benefit your business?

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Resources

How to Add Metadata in PDFs Using Adobe Acrobat

PDFs are widely used for sharing information online, but without proper optimization, they can be difficult to find and navigate. Adding metadata to PDFs using Adobe Acrobat improves their discoverability in search engines and enhances user experience. This process is especially important for businesses, researchers, and content creators who want

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Resources

Best Practices for Writing Titles and Meta Descriptions

A page’s title tag is an important ranking factor and helps search engines measure a page’s relevancy to a search query. The meta description, while not considered a direct ranking factor by search engines, is displayed in search results along with the title tag and link to the website. This

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a person testing out best practices for web forms to enhance their CRO
Resources

Optimizing Web Forms for Enhanced CRO

Web forms are a critical component of any online interaction, from signing up for newsletters to making purchases. Optimizing these forms can significantly enhance conversion rates. Here’s how to streamline, enhance, and continuously improve your web forms. Simplification and User Guidance First and foremost, streamlining form fields is essential. By

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Resources

How To Request Google Reviews

The Importance of Google Reviews Google reviews are a vital part of a business’s online presence. They can significantly impact a business’s local search engine optimization (SEO), helping the business appear in the “local pack” of businesses that Google displays at the top of local search results. Reviews also help

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A woman with a laptop sitting on a white sofa. She is emailing to request backlink reinstatement.
Resources

How to Request Reinstatement of a Lost Backlink

Reaching out to have lost backlinks reinstated is crucial for maintaining and enhancing your website’s SEO performance. Backlinks from reputable sites not only drive valuable traffic but also signal to search engines that your content is credible and authoritative. When a backlink is removed, it can negatively impact your site’s

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Resources

How Hidden Content Impacts SEO

Updated: May 22, 2024 With so many ways of presenting content on a website, it’s important to know exactly how your presentation is going to affect your SEO. Ironically, one way of presenting content is through the use of “hidden” content. While content isn’t actually hidden, it may not be initially presented

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Resources

Youtube SEO: 8 Strategies for Optimizing Your YouTube Videos

This post was originally published in 2017. It was last updated by our team in March 2024. In today’s digital landscape, mastering YouTube SEO is essential for expanding your online presence and reaching a wider audience. With millions of videos being uploaded daily, having a strategic approach is key to

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A frustrated looking woman sits in front of a laptop computer, making a face with her hands in the air.
Resources

How To Fix and Prevent Keyword Cannibalization

Keyword cannibalization might seem intimidating (or even a little horrific – SEOs love dramatic names for things), but it’s a super important concept to understand for anyone aiming to boost their website’s SEO. Keyword cannibalization occurs when several pages on your website chase after the same keyword, unintentionally competing against

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