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Content audits are an essential part of any SEO and digital marketing strategy. Content audits play an essential part of analyzing your website content to ensure your content is up-to-date with the ever-changing landscape of search engines, audience requirements and behaviors, and the competitive landscape of your industry. A good
Evergreen content is a vital part of any robust digital marketing strategy. There is certainly a time and place for time-sensitive responses to topics, especially as news comes in on industry updates and you want to stay on top of that, but if you are looking for sustained organic visibility
Audience segmentation is the practice of dividing your target audience into multiple subgroups so that you can customize your marketing efforts toward each subset. Although audience segmentation can be used across most branches of marketing, it’s become especially important in the modern digital marketing era. With customer browsing habits and
Why Image SEO is Important Images do more than just make your website look good; they can significantly impact your SEO. Properly optimized images can improve your site’s rankings and bring in more traffic. Let’s get into the details of how to make that happen. I’m not saying you should
Cornerstone content is defined as any kind of valuable content on your site that serves as a central piece of information for your target audience. It should be comprehensive to the point of exhausting all user needs, while also having the breadth of diverging topics that would call for additional
The architecture of your website plays a key role in how Google and other search engines index your site’s content. Two common methods used to structure a website for SEO are subdomains and subdirectories. In this post, we’ll take a look at what subdomains and subdirectories are, as well as
If you’re anything like me, chances are you’ve spent a few hours lost in the TikTok time warp. The good news is, you’re definitely not alone. Statista estimates that TikTok will reach 834 million active users during 2023. But, have you ever wondered why certain content is showing up in
What is SEO? Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or a web page on search engine results pages (SERPs). SEO is not just about ranking high on search engines, but it also encompasses various strategies to attract the target audience
When marketing for a small business, local search visibility is a crucial element to the long-term success of your business. You need to be discovered by your target user where they are, which is often the search engine. Search Engine Optimization (SEO) is the practice of optimizing your website so
We’ve all been there: it’s an early morning, and you need caffeine – but where’s the nearest coffee shop to you? So you hop into Google Maps, search for a coffee shop, find what you’re looking for, and start your directions to get that double shot of espresso, pronto. Seems
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