Use this category to identify those posts which should be populated on the Resources Page.
Cornerstone content is defined as any kind of valuable content on your site that serves as a central piece of information for your target audience. It should be comprehensive to the point of exhausting all user needs, while also having the breadth of diverging topics that would call for additional
The architecture of your website plays a key role in how Google and other search engines index your site’s content. Two common methods used to structure a website for SEO are subdomains and subdirectories. In this post, we’ll take a look at what subdomains and subdirectories are, as well as
If you’re anything like me, chances are you’ve spent a few hours lost in the TikTok time warp. The good news is, you’re definitely not alone. Statista estimates that TikTok will reach 834 million active users during 2023. But, have you ever wondered why certain content is showing up in
What is SEO? Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or a web page on search engine results pages (SERPs). SEO is not just about ranking high on search engines, but it also encompasses various strategies to attract the target audience
When marketing for a small business, local search visibility is a crucial element to the long-term success of your business. You need to be discovered by your target user where they are, which is often the search engine. Search Engine Optimization (SEO) is the practice of optimizing your website so
We’ve all been there: it’s an early morning, and you need caffeine – but where’s the nearest coffee shop to you? So you hop into Google Maps, search for a coffee shop, find what you’re looking for, and start your directions to get that double shot of espresso, pronto. Seems
In the world of search marketing (a subset of digital marketing), Search Engine Optimization (SEO) is the practice of earning traffic from organic search, while Search Engine Marketing (SEM) obtains traffic from both organic and paid search (also known as pay-per-click or PPC). To those who are unfamiliar, SEO and
A strong SEO campaign starts with one thing: strong keyword research. Keyword research is the basis for all SEO efforts. Whether you’re launching a new product or service, or you’re keeping up with the demands of your current market, keyword research is going to be the cornerstone of ensuring you
Updated: Sep 26, 2022 What is Schema Markup? Schema markup is a type of microdata that is designed to include more details to the search engine when presenting your page in their search results. The history of schema markup can be traced back to the creation of search engines in
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