More leads don’t always mean more revenue—but better leads do. Businesses that prioritize lead quality over quantity consistently see higher conversions, lower acquisition costs, and stronger customer retention. So many businesses measure success by volume, but lead quality is what actually drives conversions, reduces wasted effort, and improves ROI. Poor
Data ethics is a rapidly growing discipline in digital marketing – and for good reason. Consumer data gives marketers unprecedented power. However, we all know that with great power comes great responsibility. What marketers actually do with all that data has become a huge ethical question in recent years, especially
Sustainable digital marketing integrates eco-friendly and ethical practices into online strategies, minimizing environmental impact while promoting social responsibility. A quick author’s note: the fact that this post about sustainability is perhaps my longest, chewiest blog to date isn’t lost on me. But this topic is honestly just too good for
Machine learning is becoming a game-changer in SEO and digital marketing. With the help of machine learning, we’re able to understand our target audiences better than ever – and integrate the concepts of artificial intelligence and machine learning across all aspects of our strategies. From task efficiencies and improvements, to
No matter how much the digital landscape changes, one thing remains the same: your website’s visibility in search results can make or break your online presence. That’s where SEO comes in. If you’re not an SEO expert, you might benefit from working with an SEO consultant who can guide your
Creating an online experience that is accessible to everyone is essential. Digital accessibility (AKA web accessibility) ensures that all users, including those with disabilities, can navigate and engage with your website effectively. This practice enhances user experience while aligning with legal standards and ethical practices. What is Web Accessibility? Web
As we roll into 2025, the digital marketing scene is gearing up for some exciting changes that businesses need to keep an eye on. With trends like artificial intelligence (AI), mobile-first strategies, and voice search leading the charge, the way consumers connect with brands online is evolving fast. It’s important
This content is up-to-date and accurate as of August 2024. However, the generative search landscape is evolving quickly. If you notice any outdated information, please feel free to contact us and let us know! Let’s face it, friends, generative search is transforming how we interact with search engines. This new (and super
How To Check Google Search Results for Different Locations Updated August 2024 Do you need to test local search results remotely? Would you like to monitor and compare your Google search results from multiple places? If you are doing Local SEO, it is critical to have the ability to monitor
In the dynamic world of search engine optimization, organic click-through rate (CTR) stands out as a powerful yet sometimes underappreciated metric. It serves as a crucial bridge between search visibility and actual user engagement, offering valuable insights into how well your content resonates with searchers. As search engines refine their
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