Data ethics is a rapidly growing discipline in digital marketing – and for good reason. Consumer data gives marketers unprecedented power. However, we all know that with great power comes great responsibility. What marketers actually do with all that data has become a huge ethical question in recent years, especially
At its core, predictive analytics is a method for estimating the likelihood that a trend will persist. While modern tools have advanced this process significantly, the practice of using predictive techniques to analyze market direction and demand is far from new. Before the advent of computers, setting marketing goals often
Sustainable digital marketing integrates eco-friendly and ethical practices into online strategies, minimizing environmental impact while promoting social responsibility. A quick author’s note: the fact that this post about sustainability is perhaps my longest, chewiest blog to date isn’t lost on me. But this topic is honestly just too good for
In the dynamic world of search engine optimization, organic click-through rate (CTR) stands out as a powerful yet sometimes underappreciated metric. It serves as a crucial bridge between search visibility and actual user engagement, offering valuable insights into how well your content resonates with searchers. As search engines refine their
Tracking branded and non-branded traffic is essential for understanding your brand recognition. It also helps identify opportunities for optimizing your content and SEO strategies. So, how can you easily identify how much of your Google search traffic is branded or non-branded? And how can you see how much traffic comes
Audience segmentation is the practice of dividing your target audience into multiple subgroups so that you can customize your marketing efforts toward each subset. Although audience segmentation can be used across most branches of marketing, it’s become especially important in the modern digital marketing era. With customer browsing habits and
In an age where digital privacy is prioritized, navigating website analytics has become increasingly complex. With the implementation of General Data Protection Regulation (GDPR) and the ubiquitous presence of cookie consent banners, it has become more difficult to accurately track your incoming website data in Google Analytics.. Even for marketers
With the retirement of Universal Analytics, it’s time to fully embrace Google Analytics 4 (GA4). As a part of this transition, we at FourFront have developed a series of resources to help our clients navigate the new landscape of GA4. Our aim is to empower you with the knowledge and
Google has announced that in less than 90 days, Universal Analytics (UA) will be replaced with Google Analytics 4 (GA4). With the sunsetting of UA, which has been Google’s primary analytics tool since 2012, businesses are left wondering what this means for their data. Let’s discuss what’s changing and how
This post was collaboratively researched and written by Ben Pearl and Ben Swofford. As a marketer, one of your primary goals—whether you’re working in-house or at an agency—is to increase the awareness of your or your client’s brand. This concept of brand awareness refers to how familiar an audience is with
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