FourFront's Blog

This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. Recently, I’ve come across an issue with my Google Analytics. Traffic numbers seemed unrealistically high, and there was one

Updated: Apr 26, 2019 In this blog, we will be looking at account set up and some of the important features in Google Search Console (formerly Google Webmaster Tools) and Bing’s Webmaster Tools. So let’s dive straight in! Content Account Set–up Add & Verify Account Adding Sitemaps (Google vs Bing)

Updated: Apr 24, 2015 As an SEO I frequently find myself explaining analytic metrics and what they actually mean. One constant I have noticed with newer clients is their interest in and misunderstanding of the Bounce Rate metric. Another constant is the client’s uncertainty when I explain that the average