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Category: Web Analytics

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How to Track Bing Ads Metrics in Google Analytics

Updated: Apr 24, 2015 Universal Event Tracking This post features information for the current Google Analytics platform configuration, Universal Analytics. Check out our recently-published Google Analytics 4 Guide to learn more about the latest version of Google Analytics. In October 2014, Bing Ads launched Universal Event Tracking (UET)–a tool to

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Web Analytics

A Better Way to Analyze Bounce Rate

Updated: Apr 24, 2015 As an SEO I frequently find myself explaining analytic metrics and what they actually mean. One constant I have noticed with newer clients is their interest in and misunderstanding of the Bounce Rate metric. Another constant is the client’s uncertainty when I explain that the average

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