This health system’s website universe had grown to encompass nearly 100 different specialized subdomains. This resulted in difficulty in recognizing, organizing and optimizing key content.
FourFront developed a strategy designed to:
- Align the website with search patterns in order to successfully promote their specialties
- Create a client dashboard for monitoring the centralized site
- Provide recommendations to ease the site transition
- Optimize and highlight key content
This healthcare system is one of the largest Philadelphia-based hospitals. Being an academic health system, this client prioritizes the development of medical advances, research, and education.
Our goal was to attract organic visitors to the site by increasing visibility for a treatment method that had attracted national attention and was developed by specialists that work at the hospital. We developed a content strategy to best represent the authority and expertise the client had in the procedure.
Our work resulted in a 206% increase in organic engagement in those key pages.
Our client is a well-known series of hospitals in the Philadelphia area with many specialty doctors globally renowned for their research. Over the years, these many specialties and research projects had grown the website to include nearly 100 different subdomains.
Our goal was to provide website analytics and business intelligence as the client centralized everything into a single organized website. The primary goals were to transition content effectively and maintain traffic throughout the migration.
Our team analyzed audience requirements and aligned the various websites with search patterns to successfully promote their specialties. We then created a single dashboard for the centralized website. This allowed the client to monitor productivity for each of the migrated specialties and facilitated decision making for distribution of their marketing resources. We also provided recommendations for redirects and content consolidation, in addition to SEO opportunities during and after the transition.
