When Airmatic approached us, their online presence was fragmented, consisting of two separate websites for company information and product offerings. This created several challenges:
- Users struggled to access comprehensive information about Airmatic’s offerings.
- The experience hindered potential customers from easily browsing products and services.
- The company’s rich 80-year history was not effectively showcased.
Our team developed a strategy designed to:
- Unify the digital presence into a single website.
- Create an intuitive information architecture blending both objectives.
- Implement a user-friendly experience for browsing products and submitting quotes.
- Highlight Airmatic’s journey from a 1944 basement workshop to a national leader.
We developed an information architecture that blended the objectives of both websites. This created an experience that allowed users to browse all product offerings, submit quotes, explore manufacturing partners, and contact Airmatic for various service offerings across industries.
Our content strategy also told the Airmatic story, including its journey from its humble beginnings as a basement workshop in 1944 to a nationally recognized distributor serving customers all over the world.
Our SEO Design work resulted in a 16% MoM increase in traffic and a 183% YoY increase in conversions.
