When LBBC came to us for help managing their Google Ads Grant account, the account was underperforming and underutilized.
FourFront developed a strategy designed to:
- Improve conversion tracking via custom tagging
- Refine the bidding strategy
- Expand target keywords
- Increase ad spend
We implemented better conversion tracking via custom tagging and collected several key data points that enabled us to refine the bidding strategy and expand the target keywords.
As a result of these changes, we were able to increase the spend by twelvefold, and drive 180% more traffic YoY.
“We’ve had a tremendous team working on our account for almost three years and I don’t know where we’d be without them. They have helped us take our new brand strategy and marketing goals and put them into action. We can always count on them to go above and beyond in their research, rationale, and strategic insights.”
-Kendra Ajuba | Marketing Director
