This client’s website and ads account came to us in need of some restructuring and organization in order to get clear on their strategy and provide the best experience for their users.
FourFront developed a strategy designed to:
- Restructure ad campaigns and website content
- Narrow the target audience
- Refine and optimize website content
- Improve user experience
After we assumed management of the account, we restructured all the ad campaigns.
This helped us to hone in on their target audience. We also took this opportunity to improve the ad copy to better align with the audience intent and needs.
These changes led to an 82% Year-over-Year decrease in CPA and a 541% Year-over-Year increase in appointments.
When we started working with this client, the organizational structure and user experience on their site left something to be desired.
We consolidated and refined much of their content to make it clearer and more succinct. These optimizations made it so that the content better responded to user queries and provided a better user experience across the board.
Our optimizations led to more than double the organic pageviews for the optimized pages.
One of our objectives with this client was to increase their visibility and brand awareness.
During the COVID-19 pandemic, there was a huge surge in searches for authoritative medical information related to the disease. As a result, we developed a targeted content strategy to answer these queries and gain visibility from these keywords.
“FourFront has been doing an excellent job with all of our service lines. You deliver great reporting, and you are nimble and thoughtful enough to take ownership of campaigns and drive the bus so we only have to provide feedback.”
