Challenge
When Philadelphia Federal Credit Union (PFCU) came to us, they encountered two main challenges:
- Decline in organic search visibility affecting lead generation
- Underperforming PPC campaigns that struggled to attract quality leads
Our team crafted a focused strategy to:
- Revamp PPC campaigns targeting high-value services
- Redesign landing pages for a better user experience
- Apply conversion rate optimization techniques
- Improve lead quality and maximize return on investment
Increase in ROI
0
%
After taking over the account management, we revamped all the ad campaigns.
This allowed us to concentrate on high-value services and enhance audience targeting. We also refined the ad copy to better resonate with user intent and needs.
These changes resulted in a 71% increase in overall ROI and a significant reduction in cost per conversion.
