The School wanted to better engage prospective students earlier in their decision-making process. While their website effectively served those nearing enrollment, they recognized an opportunity to reach a wider audience with more resources.
To address this, FourFront proposed a strategy to:
- Establish a dynamic blog and resource center
- Create engaging and informative content
- Grow initial interest and build connections
We developed a content strategy centered around creating valuable resources for prospective nursing students. This included informative blog posts, helpful “how-to” guides, application tips, and career advice, designed to support students at every stage of their journey.
By providing engaging content, we helped the nursing school connect with potential applicants and support them in making informed decisions, increasing awareness of their programs nationwide.
Our content strategy resulted in 39,901 Clicks and over 5.7 Million Impressions within 12 months, significantly enhancing their visibility.
