When Rise First came to us, they faced several key challenges:
- An underperforming Resource Directory that lacked user-friendly design and SEO optimization.
- Poor user experience, making it difficult for FGLI students and professionals to access necessary resources.
- Ineffective conversion tracking, hindering their ability to measure online impact.
- Complex navigation that confused users and limited resource discovery.
Our team developed a strategy designed to:
- Redesign the website for improved user experience.
- Implement effective SEO tactics to boost visibility.
- Optimize navigation and resource accessibility.
- Ensure accurate tracking of key conversions.
We developed a comprehensive Conversion Rate Optimization (CRO) strategy for Rise First’s website, focusing on enhancing their high-volume Resources directory. Our approach integrated user experience improvements with effective SEO implementation to drive traffic and optimize conversion tracking.
By collaborating closely with the developer, we redesigned the Resource Center filters and implemented unique parameter URLs, improving both user experience and search engine visibility. This resulted in a more intuitive navigation system that made it easier for FGLI students and professionals to access vital resources.
Our efforts led to a 130% increase in conversions.
“Your SEO expertise has enabled us to grow our website and social media presence significantly. You helped us reach and serve many first-generation, low-income (FGLI) students across the country during one of the most challenging periods given the pandemic. Our entire Rise First team is grateful to work with you and learn from you. We look forward to our continued partnership.”
-Cindy Rentala | Founder
