Stonhard needed to increase traffic and conversions without increasing their advertising budget. They sought to optimize their existing strategies and explore new campaign types to achieve this goal.
FourFront developed a strategy designed to:
- Optimize existing campaigns
- Test new bidding strategies
- Eliminate underperforming keywords and ads
- Explore new campaign types
We implemented a comprehensive PPC strategy that included testing new bidding strategies focused on conversions, eliminating underperforming keywords and ads, and introducing new campaign types.
By optimizing existing campaigns and exploring new campaign types, we significantly improved traffic quality and conversion rates while maintaining the same total spend.
“As a client of Four Front for many years, Stonhard has benefitted from their guidance on everything from our paid advertising strategy to website content management and new website development. Four Front keeps us up to date on changes and trends in the world of search, and they react to the continuous algorithm updates, giving us the ability to stay fluid and successful. We enjoy working with the Four Front team and appreciate how quickly they respond to our needs.”
-Lynn Mattoon | Content Manager
