The University’s website had grown to nearly 100 specialized subdomains, making it hard to organize key content and navigate effectively. This fragmentation reduced visibility for academic programs and complicated conversion tracking.
FourFront created a strategy to:
- Consolidate content into the primary website.
- Redesign high-traffic pages and optimize user flow.
- Create new landing pages for improved program visibility.
- Implement a conversion tracking dashboard for ongoing monitoring.
We conducted a comprehensive CRO strategy for this client, focusing on consolidating content from over 100 subdomains and optimizing the user journey across the website. By designing targeted landing pages for academic programs and redesigning high-traffic pages with optimized wireframes, we aimed to enhance user engagement and streamline navigation.
This strategic approach not only improved the overall user experience but also significantly increased the visibility of the university’s diverse academic offerings.
Our efforts resulted in a 31% increase in traffic across all academic pages, driving more prospective students to explore their options.
“We started our partnership with FourFront in 2018, when we kicked off a multi-year web project. FourFront has been instrumental in consulting on search engine optimization, business intelligence, and identifying SEO strategies that could not be replicated by our internal team. FourFront plays a pivotal role in helping us track and understand the competitive online landscape, and has successfully increased our online visibility. The value FourFront brings to our organization is unmatched by any other vendor we have worked with before.“
– Our University Partner
