Expert SEO for Higher Education
Tailored, data-driven digital marketing strategies that drive results and increase enrollments for your institution.
We Understand the Unique Challenges Colleges Face Online
Our team is skilled and experienced at addressing the specific SEO needs of higher education institutions:
Attracting & Enrolling Top Students
Standing Out Among the Competition
Increasing Visibility for Niche Programs
Enhancing Academic Prestige and Reputation
At FourFront, We Believe You Deserve...
Tailored, Data-Backed Strategies
Your university is unique, and so is our approach. We dive deep into data to create a customized SEO strategy that aligns with your institution’s specific needs and goals.
Actionable Reporting
Stay informed and in control with our clear, concise reports that track your university’s progress. We provide insights and recommendations to keep your digital marketing strategy agile and effective.
Expert Guidance & Support
Our team of dedicated professionals is here to help you navigate the complex world of SEO. With FourFront, you’ll have a trusted partner that’s invested in your university’s success.
Our team brings the necessary experience and expertise to help you take your institution’s digital strategy to the next level.
Driving Results for Leading Colleges and Universities for Over a Decade
Advanced SEO Solutions for Higher Education
At FourFront, we understand the complex digital marketing landscape higher education institutions navigate. Our holistic strategies go beyond SEO, encompassing PPC, content writing, CRO, custom data analytics, and more.
Our focus is results: increasing enrollments, visibility, and reputation by optimizing your university’s online presence. We employ a comprehensive, data-driven approach to elevate your digital marketing efforts, helping you stand out from competitors and attract students seeking a transformative educational experience.
Our team of experts stays at the forefront of digital marketing trends, continuously refining our strategies to ensure your university remains competitive in the ever-evolving landscape. By partnering with FourFront, you’ll not only witness tangible improvements in visibility, traffic, and enrollments, you’ll also establish your institution as a leader in higher education.
Together, we can unlock your university’s full potential and deliver an exceptional experience for your students.
Start Improving Your University's Online Presence in 3 Simple Steps
Digital marketing can be complicated, but working with FourFront makes it easy. Here’s how to get started:
1. Contact Us
Send us a message or jump ahead and schedule a free consultation with a member of our team.
2. Craft Your Unique Plan
Work with our team of digital marketing experts to construct a game plan tailored to your institution’s unique goals and assets.
3. Witness Tangible Results
Watch your institution’s search rankings improve, organic traffic increase, and student enrollment grow as we implement your custom strategy.
Higher Education Success Stories
- 31% Increase in Traffic Across All Academic Pages
- 47% increase in organic program pageviews
Hear What Our Clients Have to Say
Popular Higher Ed SEO Services
Our team provides ongoing SEO strategy and support for your college or university, implementing proven techniques to drive more traffic, generate leads, and elevate your school’s digital presence.
These days, most students are beginning their college search online. We create custom content strategies to clarify your messaging, improve your online visibility, attract new users, and engage your target audience, including current and prospective students.
We synchronize your data across your website properties, sub-brands, and marketing initiatives to tell one cohesive story. Our data-driven insights and recommendations ensure continuous improvement and measurable results.
Maximize your digital marketing efforts with our expert PPC management services. We create targeted, cost-effective campaigns that drive traffic, generate leads, and increase enrollment for your university.
Our CRO services help you turn website visitors into prospective students. We identify areas for improvement and implement strategic changes to boost enrollment and drive tangible results.
Pricing & Packages
FIX
Our basic plan identifies the issues that are preventing or limiting the growth you are looking for and provides expert recommendations to fix them. Initiatives are prioritized by effort and potential to ensure the highest impact for your investment.
Example Deliverables
Starting At
$3,000/month
GROW
If you are looking for more collaborative, in-depth SEO strategies, then this is the pace you need. Our team of SEO experts works closely with your marketing team to devise and implement strategies that will help you get moving in the right direction.
Example Deliverables
Starting At
$5,000/month
CONQUER
A more expansive package is well-suited for highly competitive industries or larger businesses that need to progress at a rapid pace. Our team works as a highly-knowledgeable, trusted partner to recommend and implement strategic SEO initiatives to move the needle.
Example Deliverables
Starting At
$7,000/month
Get Started Today
Send us a message using the form below, or skip a step and schedule your free consultation.
Frequently Asked Questions
Why do colleges and universities need SEO?
Now more than ever, prospective students are using the web for their college search. A 2022 RNL survey found that a college’s website is the most influential resource in a prospective student’s college search. The same survey also found that 57% of the prospects navigate to college websites via search engines.
Universities and colleges across the country are investing in SEO and digital marketing. The same RNL survey also found that 89% of private institutions and 81% of public institutions were using SEO to generate new prospective undergraduate inquiries.
SEO is an essential tool for boosting college and university enrollment. SEO for higher education allows prospective students to find your website, connect directly with your admissions team, and ultimately, enroll at your institution.
How much does higher education SEO cost?
The cost of SEO for higher education varies based on several factors including competitiveness, campaign goals, and size of the website(s). Think of SEO as an investment toward your ultimate enrollment goals.
Our plans start at $3,000 per month.
What is included in SEO services for schools?
It depends on your SEO service provider. At FourFront, we don’t believe in a “standard” package. We tailor our higher education SEO strategies to fit your institution and its goals. To provide you with the best return on your investment, we do not offer a prepackaged strategy.
Is local SEO important for universities?
Absolutely! According to a 2019 CIRP survey, 42% of freshmen enrolled in a college or university within 50 miles of their permanent home. This means it is essential that your higher education institution has a strong digital presence in its local footprint.
How long does it take to rank on Google?
It depends on a variety of factors. These factors include (but are not limited to) keyword competitiveness, brand strength, and most of all – SEO effectiveness. Working with a seasoned and experienced SEO team can ensure you have the right strategy in place to see improvement and growth for your SEO efforts.
