E-Commerce Analytics Services
Harness the power of data with FourFront.
The rapid growth of online shopping amidst the steady decline of in-store shopping creates a lucrative opportunity for e-commerce companies. Those operating in this space know that data is crucial for effectively engaging and converting your target audience, but it can be challenging, if not impossible, to manage internally on your own. A strong E-Commerce Analytics partner will ensure you understand your customers’ needs, uncover important business insights, and turn your data into actionable steps to improving your marketing and UX efforts.
At FourFront, we partner with clients to empower your team and drive your analytics forward. With our E-Commerce Analytics services, you can:
- Analyze how your products are performing and seize new sales opportunities by comparing competitor activities and market trends.
- Attain valuable competitor insights to help you gain an edge.
- Stay ahead of industry changes and trends.
- Understand your target audience and engage them more efficiently.
- Apply data across your business.
We are experts in SEO, PPC, and CRO, but our data often becomes integral to our clients’ business efforts even outside of marketing.
Our services can help resolve issues such as:
- Identifying bottlenecks in the sales funnel.
- Defining valid e-commerce KPIs.
- Diagnosing checkout and cart abandonment issues.
- And much more.
Some of the Brands That Have Trusted Us to Manage Their E-Commerce Analytics
Our E-Commerce Analytics Services
Tagging and Setup
We offer comprehensive tagging and setup services to ensure accurate data collection, allowing you to track user interactions effectively. Our team has deep experience with Google Analytics 4 (GA4) and Google Tag Manager. Our data scientists and engineers are also comfortable using other platforms or even integrating our work with your custom-built solution.
Reporting Dashboard
Our expert-designed dashboards provide an in-depth analysis customized to your e-commerce activities, enabling you to monitor your business’ performance at a glance. We pride ourselves on finding the best balance of “just enough” data to give you what you need without overwhelming your team with “too much” data.
Competitive Analysis
We love researching markets and finding new opportunities for our clients. This means you will gain crucial insights into your competitors’ strategies and leverage this knowledge to enhance your own marketing efforts and sales performance.
Predictive Analytics
We have been using predictive analytics and machine learning techniques since 2010 to empower clients with better insights. Predictive analytics allow you to anticipate customer behavior and future trends, helping you make strategic decisions to stay ahead of your competitors.
E-Commerce Analytics Service Plans
Our service plans offer tailored solutions to match your business needs, delivering a comprehensive ‘done-for-you’ service rather than just a tool.
MONTHLY RETAINER
We provide ongoing analytics services through our Monthly Retainer packages. Our analytics department will work with your team to provide strategic business insights on a monthly basis. Analytics reports can be as straightforward or complex as required to provide the information you need.
Starting At
$1,500/month
CONSULTING
Have a question best left to the experts? We provide analytics consulting to address your one-time questions and supply answers to keep your projects moving forward.
Starting At
$225/hour
PROJECTS
Need to bring in an expert for your project? Our analytics department consults with you to ensure your project is on-point, and you are obtaining the strategic direction and insight required for success.
Starting At
$5,000
Why Choose FourFront as Your E-Commerce Analytics Agency?
FourFront offers unrivaled expertise in Analytics. We use advanced tools to compile and analyze data for our clients, delivering actionable insights that drive growth. By partnering with us, you not only save time and resources, but also gain a competitive edge in your industry.
Remember, if you aren’t leveraging data analytics, your competitors likely are.
FourFront's E-Commerce Analytics Services Method
E-Commerce Analytics FAQs
What Is E-Commerce Analytics?
E-Commerce Analytics involves the collection, analysis, and interpretation of data from your e-commerce store. It includes understanding customer behavior, tracking product performance, and analyzing market trends.
How important is data analytics for e-commerce?
Data analytics is crucial for e-commerce as it provides valuable insights that can inform business strategies, enhance customer engagement, and drive sales growth.
Isn’t E-Commerce Analytics something we can just do in-house?
While it’s possible to handle e-commerce analytics in-house, it often requires specialized skills and dedicated time. Outsourcing to experts like FourFront ensures quality results without taking focus away from your core business.
What metrics are important for e-commerce?
A few key e-commerce analytics metrics include customer behavior, sales performance, conversion rates, cart abandonment rates, and any metrics that help you track your competitors. However, the KPIs for your business should be customized to your specific needs and goals, and keep in mind that they should likely change over time as your business changes and grows.
