SEO Audit Services
Is your website underperforming? Need more from your website? An SEO Audit can help uncover why your website is underperforming and not driving the business that it should be. Identifying these issues is the first step to remediating problems pertaining to your website.
Our SEO Audit is a thorough, comprehensive, deep-dive into your website, not just a quick, automated assessment. We look at all aspects of your site, including its performance history, current rankings, technical SEO, on-page SEO, off-page SEO, user experience, the competitor landscape, and more.
We also offer specialized audits such as the Web Content Accessibility Guideline (WCAG) Compliance Audit to ensure your site meets accessibility standards.
Our SEO Audit provides a roadmap of strategic recommendations and opportunities to ensure you know the steps to take to prime your site to drive traffic, conversions, and new business.
Some of the Brands That Have Trusted Us to Manage Their SEO Audits
Our SEO Audit service is conducted by our team of SEO experts, not a robot. Regardless of your site size or your industry, our SEO team is equipped to analyze every nook and cranny of your website to uncover issues and find new opportunities. We also leverage proprietary tools for valuable insights that can be turned into actionable strategies to turbocharge your SEO strategy.
What is an SEO Audit?
An SEO Audit evaluates your website (or web properties) against accepted SEO (search engine optimization) standards and best practices. A holistic SEO Audit assesses your website across these key components of SEO:
- On-page SEO. On-page SEO refers to how well your page(s) are optimized for target keywords being searched for by your target audience.
- Examples: Title tags, page headers, body content
- Technical SEO. Technical SEO ensures Google (and other search engines) are able to “read” your website without any issues or interruptions.
- Examples: Broken links, page speed
- Authority. A site’s authority – heavily influenced by backlinks and linking domains and measured by metrics such as Domain Authority and Page Authority – analyzes how strong your brand and website are against competitors that have a robust SEO presence for your target keywords.
- Examples: Domain authority, page authority, topical authority, backlink quantity and strength.
- User experience. Your website needs to be user-friendly, guiding users to the right pages and right actions at the right time.
Specialized SEO Audits
At FourFront, we have the ability to go beyond the standard SEO Audit. We ensure all aspects of your website work for everyone. We also offer specialized audits, like the WCAG Compliance Audit, to ensure sitewide and page-level compliance with Web Content Accessibility Guidelines (WCAG) standards.
- WCAG Compliance: Ensuring your website meets Web Content Accessibility Guidelines (WCAG) to provide an inclusive experience for all users.
- Examples: Accessibility of navigation, alternative text for images, keyboard accessibility
Why Invest in an SEO Audit?
An investment in an SEO Audit is an investment in your digital marketing strategy.
An SEO Audit helps identify underlying issues on your website and find new opportunities to increase your website traffic, leads, and sales and, ultimately, grow your business.
A successful SEO Audit provides a roadmap for your website to improve:
- Organic traffic coming to your website
- Click-through rate for target keywords
- Meaningful conversions on your website
When investing in an SEO audit, it’s important to get the job done right. This means working with experienced SEO experts who know where to look, what to look for, and where to find the opportunities that will put your website and digital marketing strategy on the right track.
Our SEO Audit Services
On-Page SEO
We assess your website landing pages to ensure your key on-page elements are optimized for target keywords.
Off-Page SEO
We find opportunities to improve your SEO outside of your existing website, including local SEO, videos, and social media.
Technical SEO
We make sure users and search engines alike are able to load your pages quickly. We identify technical errors in HTML and structured data that may be causing issues or interruptions.
User Experience Audit
We look for ways to improve the usability of your website to ensure users are able to find what they want and when they want it.
Website & Brand Authority Audit
We analyze how strong your brand is on the web and determine how to leverage your brand authority into more website conversions.
SEO Opportunity Analysis
We discover “quick-win” opportunities to improve your website landing pages to start seeing results quickly.
Competitor SEO Analysis
We analyze your competitors to identify how they are reaching your target audience in order to find gaps and opportunities for you.
Web Accessibility Audit
We audit your website using proprietary site crawling technology, reviewing all pages for instances that conflict with current Web Content Accessibility Guidelines (WCAG) and Americans with Disabilities Act (ADA) compliance standards.
We've Audited Websites Hosted On Many Major Platforms
SEO Audit Service Plans
All of our plans are tailored to fit your needs and include access to our full range of SEO services and experts. No matter the level of attention your website requires, all of our audit plans include hands-on analysis from our team of experts that go beyond basic assessments that use generic external tools. We don’t put you in a box, we simply apply the SEO services you need within the hours available for the plan you choose. Need faster results? Consider selecting a higher package level. If you have an enterprise of sites or don’t see a plan that fits your needs, let us know and we can customize a plan to fit your goals.
BASIC
Our basic SEO Audit examines your website against industry best practices and standards. We also look for common SEO issues hindering your performance. In addition to “grading” your website and identifying issues, we provide recommendations to set up your website for success.
Starting At
$4,000
ADVANCED
If you have multiple channels supporting your digital marketing efforts, then you’ll require a more in-depth audit. This audit level includes the basic SEO audit, as well as an audit of additional digital channels including local SEO, video, and social media.
Starting At
$11,000
BENCHMARK
Looking for opportunities to outperform your competitors and boost your digital performance? This audit level includes everything found in the “Basic” and “Advanced” packages as well as a Competitor Assessment and Quick-Win Strategies to really jumpstart your digital marketing efforts.
Starting At
$15,000
Why Choose FourFront as Your SEO Audit Agency
We’re committed to your success, and we believe every business requires a unique plan for success. We do not believe in a “cookie cutter” solution for our clients. We use a combination of digital marketing expertise, proprietary technology, and data to craft a tailored strategy that will deliver results.
During the audit process, we don’t just look for issues – we look for opportunities. From the audit process, you’ll receive a roadmap for digital marketing success, including opportunities for growth and remediations required to take your website to the next level.
FourFront's Comprehensive SEO Audit Method
Our SEO Audit service takes a holistic approach to the audit process, analyzing every important aspect of your website, including accessibility. We work with you to understand your digital marketing needs and ensure your website will be the strong front-end marketing tool needed to grow your business.
SEO Audits FAQs
Every website needs an SEO audit to ensure that the site is ready to start growing traffic and new customers for your business.
Easy! You can reach out to our team of SEO experts to begin your SEO Audit service with FourFront as soon as you’re ready. Contact our SEO team today.
An SEO audit tool is vastly different than an SEO audit service. SEO audit tools diagnose without any context and are often limited in scope. Our comprehensive SEO Audit service looks at every aspect of your website that impacts its performance. Our SEO Audit is also conducted by our team of SEO experts, who are able to analyze how your website is working and determine what needs to be done to start producing results.
We only require very limited access to conduct our SEO Audit. Our SEO Audit begins by understanding the current performance of your website, which requires read-only access to your website analytics (like Google Analytics and Google Search Console). If desired, we can also analyze lead/conversion/sales data that comes from your CRM.
Our SEO Audit is designed not only to find issues with your website but to also create a roadmap for your SEO and digital marketing strategy. Once the SEO Audit is completed, we’ll present our findings and recommendations to improve your digital presence in the months to come.
WCAG and ADA are very similar in terms of their focus on establishing standards for web accessibility. They differ in their natures: ADA is the civil rights law stating that electronic information must be inclusive of all physical disabilities, whereas WCAG is the specific set of guidelines to ensure that websites align with that law.
WCAG guidelines are meant to align with the Americans with Disabilities Act (ADA), so if you don’t comply with WCAG you are technically breaking the law. In extreme cases of non-compliance, websites can be sued and face lawsuits or fines as large as $25,000 or more.
At the bare minimum, you should ensure that your website is not egregiously out of compliance with WCAG standards. For example, an egregious issue would be that the text color is difficult to read because it is small or the color is too similar to the background. A less egregious issue that wouldn’t be as much of a priority would be that the heading elements in the HTML are not sequenced in proper order. Prioritization of remediation efforts is provided as a part of our audit report.
Web accessibility is directly related to SEO in that websites will be penalized by Google if they don’t align with accessibility standards. From a more abstract perspective, aligning with all WCAG standards will generally make your website more user-friendly, which is an important ranking factor.
